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CUSO of the Year Awards

NACUSO understands the importance collaboration, innovation, and sustainability play in building a strong and vibrant credit union industry. The CUSO model brings together a unique combination of leaders with a cooperative heart combined with business acumen that is unparalleled. We recognize these CUSOs annually at our conference to inspire others to continue ensuring our future is secure. CUSOs that have added value to their members, created an innovative solution to a problem, reduced operational costs, and increased income should be nominated. 

We recognize it can take time to grow your organization as a new CUSO, so our “New CUSO of the Year Award” salutes CUSOs established in the last 5 years.

2025 CUSO of Year Winner: Tru Treasury


Tru Treasury won this year's CUSO of the Year for their impact on treasury management programs. Whether launching a program from scratch or helping clients with growth strategies, training and support, or risk guidance Tru Treasury has gone above and beyond. Their total time saved across the financial institution per year is 200,000 hours, and compensation cost savings per financial institution per year is $25,000!

Tru Treasury new CUSO of the Year


2025 New CUSO of The Year Winner: BenefitsCU


BenefitsCU won New CUSO of the Year as they are successfully helping the industry grow and expand, increase margins and enhance the member experience with executive benefits, business protection products and member insurance. They are projecting a $2.1 billion return to partner organizations.

BenefitsCU New CUSO of the Year